LUCKY DUCKLINGS
The University of Oregon wanted to congratulate and excite incoming Ducks (AKA “Ducklings”).
THE PLAN: Send incoming freshmen boxes filled with goodies and encouraging messages.
MY TASK: Write an abundance of punny, whimsical fortunes.
THE FORTUNES
For this project, I created 30 different fortunes. The copy needed to feel magical, sound a little corny, and get incoming students excited about joining the University. This fun prompt allowed me to tap in to my endless bank of duck puns and cryptic fortune-teller persona. Here are some of my favorites:
THE BOX
Don’t be afraid. Come a little closer. Are you ready? Take a peek. Joining a university might be daunting at first, but I guarantee its contents will pleasantly surprise you. Alongside the enticing fortunes, I also got to create content for the mailing box.
THE REALITY
Unfortunately, the direction of this project changed, and many of my beloved fortunes got scrapped. Life’s unpredictable like that. But that didn’t stop me from making some mockups!
THE TEAM:
Copywriter: Sydney Volchok
Creative Directors: Colleen Schlonga, Marlene Blum, Leah Olson
Designer (Box): Leah Olson
Designer (Fortunes): Sydney Volchok