ADVENTURE MATES
A brand founded by two friends. Now, we’re scouting for more.
THE TASK: Create and pitch a campaign that will more than double Adventure Mates’ current number of “Mates.”
#ShareYourAdventure
To showcase our inclusive and encouraging outdoor community, we urge current and potential Mates to #ShareYourAdventure. In return, we’ll share ours. Here’s how we plan to do so:
COASTERS (PNW BARS AND LODGES)
SUMMER DESIGN
WINTER DESIGN
FACEBOOK (STILL AD)
SUMMER DESIGN
WINTER DESIGN
CAMPERVANS (MAGNETS & PARTNERSHIP)
MAGNET AD
ESCAPE CAMPERVAN PARTNERSHIP
ADVENTURE SCRAPBOOK (WHERE IT ALL LEADS)
A new tab on Adventure Mates’ official website filled with mate spotlights, trip pics, and more. Adventurers can add to the scrapbook via the “Share Your Adventure” button at the top.
SOCIAL CIRCLE
All features of this campaign will live on social media via highlight reels, Instagram stories, and main feed posts.
THE TEAM:
Strategy: Sydney Volchok, Courtney Yamada, Natalia De la Peña, Krista Henehan, Emily Loffredo
Copy: Sydney Volchok
Design: Sydney Volchok
Instructor: Dave Koranda