BADGER BALM: SUNSCREEN
An eco-friendly, sustainable brand with a vast selection of outdoor products for families.
THE TASK: Expand Badger Balm’s audience! Specifically, we created a Badger Balm sunscreen campaign aimed at the less family-oriented “hiker” subculture.
In Backpacker, Outside, and/or National Geographic: Traveler magazines
DIGITAL
Advertisement on the Outside and/or REI website
SOCIAL
Instagram post on official Badger Balm account
THE TEAM:
Strategists: Sydney Volchok, Carli Belouskas, Sarah Gharib, Meghan Oldham, Nolan Jordan, Julian Rodriguez
Copywriter: Sydney Volchok
Designer: Sydney Volchok
Media Planner: Sydney Volchok
Instructor: Christopher Chavez