WOMEN IN FLIGHT
A mission to raise awareness and funding for women’s sports at the University of Oregon.
THE TASK: Create a year-long campaign celebrating Title IX’s 50th anniversary and encouraging community members to support female student-athletes in their endeavors to “Go Do Anything.”
WARNING: THIS BRAND’S STYLE GUIDE DOES NOT USE THE OXFORD COMMA.
SOCIALS
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SOME OF THE MANY CAPTIONS
“GO DO ANYTHING” CAMPAIGN LAUNCH: This year is one for the books. Title IX’s 50th anniversary is upon us, and Women In Flight wants to celebrate in a big way. Join us for a deep dive of the UO’s amazing women’s athletic programs. We’ll uncover the programs’ history, accomplishments and more all year long. We’re beyond excited to recognize these extraordinary women. They prove anyone can #GoDoAnything.
PEG REES SPOTLIGHT: Peg Rees began her UO athletic career in 1973, one year after Title IX passed. Women’s sports were on the brink of a much-needed change. Rees lived through this transition and worked to ensure a brighter tomorrow. From a three-sport athlete at Oregon to a committee member and coach, Rees helped the UO implement Title IX and make moves for athletic equality. Let’s celebrate Rees for her support and devotion to encouraging women everywhere to #GoDoAnything!
“GO DO ANYTHING” WNBA POSTER
STORY POSTCARD
BACK: “Becky Sisley began coaching at the UO in 1965 and became the first Director for Women’s Intercollegiate Athletics in 1973. She set the standard for an inclusive athletic program. Her efforts toward Title IX compliance led to more funding and facilities for women, including the University’s first official softball field. Sisley’s advocacy pushed the UO ahead of the curve in support for women’s athletics.”
BROCHURE
We created and printed 15,000 brochures to pass out at the women’s sports games at the University of Oregon. The brochure is split up by Women In Flight’s three target audiences (trail blazers, reformers, and believers).
THE TEAM:
Copywriters: Sydney Volchok, Jimmy Fortuna-Peak
Designers: Zoe Hardister, Leah Torrez, Samantha Simon
Art Directors: Natalie Dulanksy, Molly Ellenbogen
Strategists: Hannah Jensen, Kyle Pieroni, Kylie MacDonald
Social Media Strategist: Hailey Howard
Media Planners: Keeley Groos, Kylie MacDonald
Account Manager: Amy Menendez
Project Manager: Corinna Bielen
Production: Charlie Boiler, Callum Champ
Advisor: David Ewald